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Hem→Publicerat 2014 → oktober

Monthly Archives: oktober 2014

Value co-creation in the MedTech industry

Postat oktober 30, 2014 av

Reflections on course module 2 – Value exchange, value-in-use, value co-creation. The term “value exchange” is defined as the price a customer pays at the time of purchase whereas the “value-in-use” is defined as the value created by the customer … Läs mer →

Publicerat i Service Dominant Logic | Märkt #mssl141 | 2 Kommentarer

Service logic in my industry

Postat oktober 26, 2014 av

I’m having an interim assignment within MedTech and I think there is a mix of Goods and Service Dominant Logic in this industry (GDL/SDL). Of course there are both pure SDL and GDL players. However, the standard goods shows decreasing margins due to … Läs mer →

Publicerat i Service Dominant Logic | Märkt #mssl141 | 5 Kommentarer

Company offerings and what they do

Postat oktober 23, 2014 av

When I’m thinking about the statement ”It is not so much about what offerings you have but instead about what your offerings do” I find it interesting what a strong brand can do with a consumer offering. Consider two similar phones … Läs mer →

Publicerat i Service Dominant Logic | Märkt #mssl141 | Lämna ett svar

Making sense of service logic

Postat oktober 13, 2014 av

I have started to take a course in Making Sense of Service Logic #mssl141 . It is a webinar based course at Karlstad University. During the course I will post my reflections under this category. … Läs mer →

Publicerat i Service Dominant Logic | Märkt #mssl141 | Lämna ett svar
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