Reflections on course module 2 – Value exchange, value-in-use, value co-creation. The term “value exchange” is defined as the price a customer pays at the time of purchase whereas the “value-in-use” is defined as the value created by the customer … Läs mer
Monthly Archives: oktober 2014
I’m having an interim assignment within MedTech and I think there is a mix of Goods and Service Dominant Logic in this industry (GDL/SDL). Of course there are both pure SDL and GDL players. However, the standard goods shows decreasing margins due to … Läs mer
When I’m thinking about the statement ”It is not so much about what offerings you have but instead about what your offerings do” I find it interesting what a strong brand can do with a consumer offering. Consider two similar phones … Läs mer
I have started to take a course in Making Sense of Service Logic #mssl141 . It is a webinar based course at Karlstad University. During the course I will post my reflections under this category. … Läs mer