Månad: oktober 2014

Reflections on course module 2 – Value exchange, value-in-use, value co-creation. The term “value exchange” is defined as the price a customer pays at the time of purchase whereas the “value-in-use” is defined as the value created by the customer during use. In MedTech, the value exchange exists both as “Capital sales”, “Rental” and “Service…

I’m having an interim assignment within MedTech and I think there is a mix of Goods and Service Dominant Logic in this industry (GDL/SDL). Of course there are both pure SDL and GDL players. However, the standard goods shows decreasing margins due to hard competition and to keep the margins, GDL companies are focusing on goods innovations, more sofisticated…

When I’m thinking about the statement ”It is not so much about what offerings you have but instead about what your offerings do” I find it interesting what a strong brand can do with a consumer offering. Consider two similar phones (design and functionality wise). An iPhone is probably “doing” very differently in the hand of a…

I have started to take a course in Making Sense of Service Logic #mssl141 . It is a webinar based course at Karlstad University. During the course I will post my reflections under this category. [anr-captcha]