I veckan höll jag en lunchföreläsning för medlemmar och gäster i Affärsnätverket Västra Hamnen 15. Ämnet var ”Value Proposition Design” eller på svenska ”Konstruktion av värderbjudande”. Teorin från Alex Osterwalder’s book med samma namn blandades med exempel från Admiritus affärsmodell … Läs mer
Nu har Admiritus en miljövänligt tjänstecykel från Stålhästen. Känns kul att den också uppmärksammas när jag är ute i Malmö. 
Nu är jag godkänd i #mssl141 kursen. Det var en distanskurs på Centrum för tjänsteforskning på Karlstad universitet. Den har gett mig en helt ny syn på produkter och hur vi som kunder upplever produkters värde. I mitt nuvarande uppdrag som … Läs mer
Development processes could be both a good and bad instrument. My experience is that just the talk and existence of processes makes many people worried to be slaves under work methods and that the joy to do the work and … Läs mer
I find this subject very interesting and many of the videos included in the course confirm spot on the challenges that I experience in the medtech industry. It feels good to know that the outcome from the research is very … Läs mer
Reflections on module 4 –Service innovation In a previous post “Service Logic in my industry” I wrote that the medtech companies are struggling with decreasing product margins and tougher competition from low cost countries. To grow, either through acquisitions or organically, … Läs mer
Reflections on module 3 – Customer experiences The products that I’m working with right now are lifters that help disabled persons e.g. out of bed and into a wheelchair or to the toilet. When talking about customer experience I need to … Läs mer
Reflections on course module 2 – Value exchange, value-in-use, value co-creation. The term “value exchange” is defined as the price a customer pays at the time of purchase whereas the “value-in-use” is defined as the value created by the customer … Läs mer
I’m having an interim assignment within MedTech and I think there is a mix of Goods and Service Dominant Logic in this industry (GDL/SDL). Of course there are both pure SDL and GDL players. However, the standard goods shows decreasing margins due to … Läs mer
When I’m thinking about the statement ”It is not so much about what offerings you have but instead about what your offerings do” I find it interesting what a strong brand can do with a consumer offering. Consider two similar phones … Läs mer