Månad: november 2014
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Processes for new service development – Good or bad?
Development processes could be both a good and bad instrument. My experience is that just the talk and existence of processes makes many people worried to be slaves under work methods and that the joy to do the work and to innovate new work methods get lost. Another argument is loss of flexibility. Adding processes…
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Servitization in the Medtech industry
I find this subject very interesting and many of the videos included in the course confirm spot on the challenges that I experience in the medtech industry. It feels good to know that the outcome from the research is very applicable! Servitization, or service infusion, is a way of differentiate products. It means delivering service…
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Service innovation in the MedTech industry
Reflections on module 4 –Service innovation In a previous post “Service Logic in my industry” I wrote that the medtech companies are struggling with decreasing product margins and tougher competition from low cost countries. To grow, either through acquisitions or organically, is important in order to stay in business and not be a victim for an acquisition.…
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Customer experience in the MedTech industry
Reflections on module 3 – Customer experiences The products that I’m working with right now are lifters that help disabled persons e.g. out of bed and into a wheelchair or to the toilet. When talking about customer experience I need to separate between the caregiver and the consumer/patient. An important caregiver experience of such products is…